A practical guide to launching a website

A calm launch is a well-rehearsed launch. By the time we flip the switch, everything has already been tested twice.

Performance is a feature

We budget performance from day one, optimising images, fonts and scripts so the first load feels instant.

• Compress and lazy-load images
• Subset and preload fonts
• Ship less JavaScript
• Cache aggressively at the edge

Measure from minute one

Analytics, search console and error tracking are wired up before launch, so we learn from real users immediately. A tiny snippet is all it takes to start:

export function trackPageView(url) {
  window.analytics?.page(url);
}

Empowering brands to grow, engage, and thrive in a fast-paced digital world with cutting-edge solutions.

Wolphix

Then we watch, learn and keep shipping improvements.